At Bauma, Arcomet and Matebat presented their new name, Uperio. Will North spoke to Philippe Cohet, chairman of Matebat and CEO of Arcomet, about the move. The two firms have for many years had the same majority owners. Cohet joined five years ago, from Potain owner Manitowoc, where he spent a decade. At the time, Arcomet, like the rest of the tower crane business, was recovering from the painful hangover of the global financial crisis. The new brand is the culmination of a long course correction. As well as giving the company a new identity, the structure relieves financial strains caused by the crisis. It is well-managed, affordable, debt that allows owners to keep a fleet up-to-date. The creation of Uperio as a single business is in part tied to this. Cohet says, “Behind the scenes there is a full restructuring of the ownership and the balance sheet “The way we are organised around the world will not change. But even though we have good cash flow, we were still carrying expensive debt, coming out of restructuring terms we were forced to during the crisis.” But the new business is not an accounting sleight-of-hand. As well as allowing the company to get better terms fro...