Displays play a major role in the overall digital signage market. Display technologies such as LCD, LED and projection are widely used. Currently the market for LCD is high, however with the growing adoption of LED display panels, the market for LED display is anticipated to gain traction during the forecast period. This is majorly due to the flexibility, brightness and clarity which these LED screens provide. There are different types of digital signages which are being used in the market which include transparent LED screens, video walls, video screens digital posters and kiosks. The market share for video screens is high, however video walls are estimated to gain a larger market share due to its increasing usage in different industry verticals. These video walls can be used both indoors and outdoors and can be installed and implemented according to the different shapes of the buildings. Kiosks on the other hand are being used widely in educational institutes, offices and malls for self-help and are estimated to gain traction.
Digital signage components which include hardware, software and service are also gaining a good traction in the market. Hardware is one of the crucial component for digital signage, since it is used for displaying the information. This hardware is expensive and majorly include screens, connectivity hardware and sensors. Software on the other hand helps to display and upload the content on these screens and help them to connect with the central servers. The service segment includes installation and maintenance of these hardware and software. It is estimated that the market for hardware would gain a significant traction followed by software and service segment during the forecast period.
Retail sector is one of the largest adopter of the digital signage technology followed by banking, transportation, government and hospitality industry. This adoption by the retail sector is due to the increasing need and requirement of the retail stores to promote their products, service, offerings in a more attractive way to attract more customers. Along with this sector, the transportation vertical incorporates the use of computerized advertising and screens at airplane terminals, railroad stations, metro platforms, and transport stands. Furthermore, the digital screens are additionally utilized on the streets, over and inside taxis, public transport systems, and on terminals for information sharing as well for advertisements. This increased usage and application in different verticals is boosting the global market for digital signage.
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Table of Contents 1. Overview and Scope 1.1. Research goal & scope 1.2. Research assumptions 1.3. Research Methodology 1.3.1. Primary data sources 1.3.2. Secondary data sources 1.4. Key take-aways 1.5. Stakeholders 2. Executive Summary 2.1. Market Definition 2.2. Market Segmentation 3. Digital signage Market Insights 3.1. Digital signage – Industry snapshot 3.2. Digital signage – Ecosystem analysis 3.3. Digital signage market dynamics 3.3.1. Digital signage – Market Forces 188.8.131.52. Digital signage Market driver analysis 184.108.40.206. Digital signage Market restraint/challenges analysis 220.127.116.11. Digital signage Market opportunity analysis 3.3.2. Industry analysis – Porter’s five force 18.104.22.168. Bargaining power of supplier 22.214.171.124. Bargaining power of buyer 126.96.36.199. Threat of substitute 188.8.131.52. Threat of new entrant 184.108.40.206. Degree of competition 3.3.3. Digital signage market PEST analysis, 2017 3.3.4. Value Chain Analysis 3.3.5. Digital signage Industry trends 3.3.6. Competitive Ranking Analysis 4. Digital signage Market Size and Forecast by Display Technology 4.1. Key findings 4.2. LCD 4.2.1. Global market estimates and forecasts, 2017 – 2026 4.3. LED 4.3.1. Global market estimates and forecasts, 2017 – 2026 4.4. Projection 4.4.1. Global market estimates and forecasts, 2017 – 2026 5. Digital signage Market Size and Forecast by Type 5.1. Key findings 5.2. Digital Posters 5.2.1. Global market estimates and forecasts, 2017 – 2026 5.3. Kiosks 5.3.1. Global market estimates and forecasts, 2017 – 2026 5.4. Transparent LED Screens 5.4.1. Global market estimates and forecasts, 2017 – 2026 5.5. Video Screens
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Emma Joe is a freelance writer. She has a B.A. in Spanish and also attended art school. Emma enjoys writing about U.S. news, politics, and technology. When she's not freelancing, you can find her running an online business, making art and going to concerts.
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